How to Take an Idea and Turn It Into Tangible Merchandise

If you take a look at every product you've ever used or heard about, you're actually looking at the manifestation of an idea. Once upon a time, it was an idea that spawned its creation from mobile phones to video games to sneakers, even the food we eat and the movies we watch. Some of the biggest and most respected companies today began their business by creating and then selling an idea that later became a product. That little seed of genius that floats around in your head may just be your ticket to fortune, fame and a dream come true. Here's how:

Creating the product

There are several ways you can create a product. One is to create it from an original idea, another to rehash an idea that's already there and modify it and still another is to find the market first and then create an idea that will either meet a need or create one.

Design your product

You could keep your product as an idea in your head but it's best if you put it down on paper. This will help give you a different perspective on how you want it to be. Ask yourself questions: What will your product be? What will be its purpose or value? What will it look like? Will its design compete with what's already out on the market or will it affect its marketability?

Don't underestimate design. According to Apple's Steve Jobs, it's so much more than just veneer; it's actually interior decor. That means it is integral to the identity and function of the product itself. For the latest iMac model, for example, Jobs fought not to have a fan installed on the equipment. This resulted to a more intensive engineering design but a far more superior machine in terms of thermal management.

Research the market

Having a product is one thing while having a market to sell it to is another. Determine who will buy your product. Is there a real market for it out there? Will it sell easily or will it have to rely heavily on a lot of promotions and advertising?

If you don't have a clear idea what your product will be, it will help if you look at the industry you're interested in and see if there is a need that you can fill.

Selling the product

The very first thing you should consider when selling your product is strategy. There is so much more to selling a product you have created than just pushing it at someone. Look at your product from all angles and determine how it will compete.

Decide on your product sales route

How and where you will sell your product will affect your pricing and even its production and handling. Will you be selling it exclusively online or offline as well? Will you be using an affiliate program or direct retail? If you use an affiliate program, will your pricing cover for the commissions? If you will be selling in bulk, can you give discounts off the original price? Can the selling method sustain your business and help it grow?

Set your pricing

The next concern you should have when selling your product is pricing. Pricing has been the downfall of many would-be entrepreneurs and even more established ones, so if you're not careful, it could ruin your chances of success.

Make pricing part of your strategy. Determine the cost of production including overhead expenses and then put a reasonable markup on the product. Pricing should cover everything from the creation of the product to its sales. It should also be priced in a way that makes it attractive and yet promote its value at the same time.

Supply and demand

Another consideration is supply and demand. How long you will be selling your product will depend on how long you can continue producing it. Where will the materials be sourced and are there factors that will affect how the product will be produced in the future? Is there real demand for the product or do you have to create it?

If your product has been created as a result of another product or to accessorize and supplement it, do you foresee any modifications that might adversely affect your product sales? If you sell customized leather casings for iPods, for example, you could face some serious production concerns once it changes its size or design in a major way.

Your competitors

When selling your product, you need to keep your eye on your competitors. What they sell, how they sell it, to whom they sell it and for how much will greatly impact your business.

Promoting your product

Now that you have created your product, it's time to begin promoting your product in order to sell it. What type of advertising do you need for the product and where will you advertise? Decide whether building a website is enough or if you need to tap other more traditional methods of promotion. You will have to review your advertising efforts from time to time to determine if it benefits your business or takes away from it unnecessarily.

To Your Success
www.coolrichbusiness
www.ProvenWorkAtHomeSystem.com

Practical Tips for Building Adsense Websites

Google Adsense has changed over the years but it remains as one of the most reliable and efficient ways to earn cash online. It also offers a solid method of using advertisements to earn money. Since most of the technical work is done by the company, website owners simply have to strategize carefully in order to make their sites compatible with high-paying Google ads. But since much of the control over which ads are placed on your website is out of your hands, can you truly build an Adsense-ready website? We look at the ways you can make this possible:

Build a site with Adsense in mind.

In a vast marketplace called the Internet, there are some happy accidents. A few blessed site owners were just happily typing along, providing great content in their industry-specific sites and lo and behold, Google Adsense came a-calling. Not only that, Google liked their sites so much it even placed high-value ads just to show its appreciation.

But like we said, these are happy accidents and if you rely on them, you have a 50-50 chance of succeeding. If you truly want to build an Adsense website, you have to make sure your efforts don't go unnoticed.

To build a site designed for Adsense, follow these steps:

Focus on providing content.

Not just plain content but good, high-quality content. The kind that people will want to read, the kind that attracts other sites. The key considerations here are relevancy and value. Google Adsense is notorious for being picky about the websites it places ads with.

Putting up a website with some content will not cut it. Your site has to offer consistently great content. So polish up your copywriting skills, research your articles, post useful write-ups or if you haven't got the time to do it, hire someone to provide content for your website.

Also, if you want to build an Adsense website, don't build a directory site. Google Adsense ads are rarely placed here.

Be in good company.

Google places value on the types of links your website has. The better the links are, the higher your website's value. Think of it as getting the thumbs up sign from recognizable and respected people in your industry. This, in spite of the fact that you yourself are not as famous as they are. Once Google reviews your website for Adsense, they will find excellent links and let you run quality Adsense ads.

Put value in the structure of your website.

Other than content and links, a Google Adsense website is a well-constructed piece of work. If your pages often hold up a sign that says, 'Under Construction', Google won't bother with you. Try to eliminate or at least minimize any broken links and build a website that is well-designed and easy to navigate. A website that is easy to use is also attractive to visitors, who will otherwise leave in a huff if your website proves to be difficult and unfriendly.

Work with keywords that make more money.

Some keywords cost just 5 cents while others can cost from $10 to $20 per click. These are the keywords you should go for. Imagine having 1,000 visitors clicking on a 5-cent ad versus 500 clicking on a $20 ad and you have an idea of the value of using the right keywords and phrases on your site.

Follow Google Adsense policies.

Google has restrictions on certain issues, including sexual content, lewd language and materials that are unreliable. Check out their policies to find out within what boundaries you'll have to work. If you don't meet certain criteria, all your hard work will be ignored.

Optimize your website.

The more relevant you are to a certain topic or industry, the higher your chances of getting noticed. To build an Adsense website, focus on producing content and building links that increase the relevancy of your site. This helps place you in high rankings for search engine results. Produce content that will get you noticed and try to keep your offerings original. Original content has a better chance of getting good reviews than re-published ones.

Draw in targeted traffic.

If your site is all about football and you want to increase your relevancy for Google Adsense ads, your best bet is to attract traffic that likes football. They are more likely to click on your ads than people who aren't interested in your topic. Getting targeted traffic will help raise your revenues and help you earn more from your Adsense website.

To Your Success
www.coolrichbusiness
www.ProvenWorkAtHomeSystem.com

Watch Your Wallet

Unfortunately, as with any internet marketing , once your begin to advertise, you immediately become bombarded with solicitations from other companies selling advertising . They say things like " We can improve your result , " We can help you save money ", " We can get your ranking to the top " , " We can help you save money ", or whatever pitch they come up with on that particular day.

The fact is, many of this companies have no ideas who you are or what you need from your advertising, many don't even know what network marketing is .Often times they are just pushy, overbearing salespeople who are trying to make a quick buck at your expense. Many of them will also try to undermine the integrity of the publications in which you currently advertise, claiming to be superior in some way. Don't allow these salespeople or site to push you into making bad business decision.

To help you make smart advertising decisions, keep the following 8 tips in mind when shopping for advertising space...........

To Your Success
www.CoolRichBusiness.com
www.ProvenWorkAtHomeSystem.com