How to Gain Targeted Website Traffic and Ranked on First Page of Searches

As in any other business, it's important to gain targeted website traffic when you're selling products and services online. Fortunately for most of us, the search engines are specifically designed to attract targeted visitors to our websites. That is, of course, if we're listed, and preferably, ranked on the first page of searches.

Beginner internet entrepreneurs might think that getting included in rankings will need a continuous flow of cash. While getting paid listings can get websites listed initially (that is, while it's not fully developed as a website yet), all internet marketers should make sure that they design every aspect of their website according to good SEO rules.

Organic search engine optimization

If you're not in a hurry, it's actually possible to get listed on search engines without paying a cent. This is through organic or natural search engine optimization methods. Organic SEO involves the employment of keyword-rich web page text, easily navigable web pages, and effective domain names.

Keywords and keyword density

When you're writing the text for your website, you need to make sure that it is informative, spotless, and it contains all the significant keywords in any search query. For example, if you're selling watches, you need to include the word "watch", "genuine" or "authentic" and the brands that you're selling online.

Of course, these texts should be human-friendly as much as it is search engine-friendly. You should include the keywords only when it's natural and necessary for you to do so. If you embedded the text with too many keywords, it can sound unpleasant and be recognized as trash text by most search engines. Most black hat SEO tactics include keyword embedding, which could ban the website from search engines permanently.

Domain name and layout

When you're choosing a domain name for your website, make sure that you keep it short and easy to remember. The website's domain name should also include the popular keywords you've researched about as much as possible. Try not to change your domain and URL address so much because the age of the domain name is included in ranking considerations. Try to get the right domain name from the very beginning, and stick to it.

When it comes to website layout, you should keep it simple. Avoid putting in frames because it "traps" search engine crawlers. Frames won't help you get ranked on top of popular search engines. Minimally use flash animations and photos in your web page because these load slowly. Graphics are also not the best magnets for search engine spiders.